Privacy policy
Privacy Policy
Last Updated: July 28, 2026
At Avella NYC ("we," "our," or "us"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your data when you visit or make a purchase from avellanyc.com.
By using our website, you agree to the practices described in this Privacy Policy.
Information We Collect
When you visit or place an order on our website, we may collect information including:
- Name
- Email address
- Shipping and billing address
- Phone number (if provided)
- Payment information (processed securely through Shopify Payments)
- IP address
- Browser type
- Device information
- Shopping activity
- Order history
- Marketing preferences
We do not store your complete payment card information.
How We Use Your Information
We use your information to:
- Process and fulfill orders
- Provide customer support
- Send order confirmations and shipping updates
- Detect and prevent fraud
- Verify customer identity when necessary
- Improve our website and shopping experience
- Analyze website traffic and performance
- Respond to customer inquiries
- Comply with legal obligations
- Send promotional emails if you choose to receive them
Cookies & Tracking Technologies
Our website uses cookies and similar technologies to improve your browsing experience.
These technologies help us:
- Remember your preferences
- Keep items in your shopping cart
- Measure website performance
- Understand visitor behavior
- Improve marketing effectiveness
- Prevent fraudulent activity
You may disable cookies through your browser settings, although some features of our website may not function properly.
Advertising & Analytics
We may use trusted third-party services including:
- Shopify
- Shopify Payments
- Google Analytics
- Meta (Facebook & Instagram)
- TikTok
- Google Ads
- Other marketing and analytics providers as our business grows
These services may collect certain information through cookies or similar technologies to help us improve our website and advertising performance.
Payment Information
Payments are securely processed through Shopify Payments and its authorized payment partners.
We do not receive or store your complete payment card information.
Payment information is encrypted and handled according to industry security standards.
Fraud Prevention & Order Verification
To protect our customers and business from fraudulent transactions, we may:
- Review orders for potential fraud
- Request additional verification before processing an order
- Delay or cancel suspicious orders
- Decline transactions that appear fraudulent or violate our Terms of Service
We reserve the right to refuse service where fraud, abuse, or unlawful activity is reasonably suspected.
Sharing Your Information
We do not sell your personal information.
We may share limited information only with trusted service providers necessary to operate our business, including:
- Shipping carriers
- Payment processors
- Website hosting providers
- Fraud prevention services
- Marketing platforms
- Analytics providers
- Legal authorities when required by law
These providers may access only the information necessary to perform their services.
Data Retention
We retain your information only for as long as necessary to:
- Fulfill your orders
- Provide customer support
- Meet legal and tax obligations
- Resolve disputes
- Enforce our policies
When information is no longer required, it is securely deleted or anonymized where appropriate.
Your Privacy Rights
Depending on where you live, you may have the right to:
- Request access to your personal information
- Correct inaccurate information
- Request deletion of your information
- Withdraw marketing consent
- Request information about how your data is used
To exercise these rights, contact us at:
California Privacy Rights (CCPA)
If you are a California resident, you may have additional rights regarding your personal information under applicable California privacy laws, including the right to know, access, correct, or request deletion of certain personal information.
Avella NYC does not sell personal information.
International Visitors (GDPR)
Although Avella NYC currently ships only within the United States, we respect the privacy rights of international visitors where applicable. If GDPR or similar privacy laws apply to you, you may request access, correction, deletion, or restriction of your personal information by contacting us.
Data Security
We use commercially reasonable administrative, technical, and physical safeguards to help protect your personal information.
While no system can guarantee absolute security, we take appropriate measures to protect your information against unauthorized access, misuse, disclosure, or alteration.
Third-Party Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices, security, or content of websites that we do not own or control. We encourage you to review the privacy policies of those websites before providing personal information.
Children's Privacy
Our website is intended for individuals who are at least 18 years of age.
We do not knowingly collect personal information from children under 18. If we become aware that such information has been collected, we will take reasonable steps to delete it.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements, or services.
The updated version becomes effective immediately upon being posted on this website.
Contact Us
If you have any questions about this Privacy Policy or how your information is handled, please contact us:
Avella NYC
Email: info@avellanyc.com